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Shaping the UK's leading homelessness brand
Bringing together a community of millennials involved in journalism and activism to inform the digital and youth engagement strategy for The Big Issue magazine.
90 community developed ideas.
Editorial and positioning strategy created.
Activist network across UK and Scotland established.
Overview
The Big Issue is one of the UK's leading social businesses and exists to offer homeless people, or individuals at risk of homelessness, the opportunity to earn a legitimate income, thereby helping them to reintegrate into mainstream society.
Aim
To understand how young people perceive The Big Issue magazine, and how their digital media habits can inform the development of digital content and social media for the brand. To develop new content ideas on the subjects of environmentalism, mental health and social justice.
Strategy
Bring together a community of millennials involved in journalism and activism to inform the digital and youth engagement strategy for The Big Issue magazine. Build an always-on community of young activists across Scotland and England to generate insights in young people's perception of The Big Issue magazine and digital news sources.
Results
90 community developed ideas.
Editorial and positioning strategy created.
Activist network across UK and Scotland established.
