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Validating new products and campaigns across APAC
Co-creating activation campaigns in Thailand, Indonesia and Australia.
Validation of marketing creative against 1000-strong sample of target audience.
Rapid insight across multiple markets driving product innovation.
1000s of ideas shaping future product launches and campaigns.
Overview
Named after Joseph Lister, a pioneer of antiseptic surgery, Listerine is a Johnson & Johnson company providing a series of oral care products available worldwide.
Industry
Fast moving consumer goods
Bulbshare community
Asia and Pacific
Use case
Insight and ideation
Aim
To better understand the needs of customers in emerging markets in relation to key product offerings and existing marketing creative.
Strategy
Bulbshare recruited 20-35 year olds in key customer segments across Thailand, Indonesia and Australia to help Listerine build a fast paced and agile approach to generating insight and ideas around key product launches.
Results
Validation of marketing creative against 1000-strong sample of target audience.
Rapid insight across multiple markets driving product innovation.
1000s of ideas shaping future product launches and campaigns.
