July 15, 2022
Lights, camera, real action: How to put purpose and sustainability at the core of your brand… Your brand toolkit
Join Bulbshare and sustainability experts, Aimee Anderson, Paul Crewe, and Mark Downes as we discuss…
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July 12, 2022
Unlocking the power of fan engagement: Lessons from football
As more and more clubs embrace a fan on board model and supporter communities become…
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June 29, 2022
Value Playbook: How to re-think your media spend and connect with Gen-Z…
When budgets are tight, why waste money on ads that aren’t landing? Here’s our five…
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June 24, 2022
Sustainability across the world: Understanding what is means using big qual... The MRS Big Qual Conference 2022 (With CPW)
We teamed up with Nestlé CPW to deliver a presentation as part of the MRS…
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June 23, 2022
Working minds: Breaking the stigma around mental health in the boardroom… Your guide to a happy, healthy workforce
Join Thred Media’s CEO, Jenk Oz, The Youth Vote UK’s CEO, Alexander Cairns, and Bulbshare,…
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June 13, 2022
Minimising your insight budget while maximising your output: Your value playbook
In uncertain financial times, minimising risk has never been more important - and the smart…
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June 6, 2022
The power of online communities: Mapping consumers' online shopping journey as a case study
Fusing insights from UX, MR, and CX to develop a rich understanding of shoppers, with…
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June 6, 2022
What makes Gen-Z tick: How to be a brand that resonates with younger audiences
Join Thred Media’s CEO, Jenk Oz, The Youth Vote UK’s CEO, Alexander Cairns, and Bulbshare,…
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May 31, 2022
The post-gender generation: How to leave gender-based marketing behind and gain cut-through with Gen-Z
Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across…
Read More May 17, 2022
The post-gender generation: How to leave gender-based marketing behind and gain cut-through with Gen-Z
Join Reckitt’s Global Head of PR, Culture and Lifestyle Partnerships, Vincent Panzanella, and Bulbshare on…
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May 13, 2022
Crisis consumption: New buying behaviours in light of a cost of living crisis
Join us as we talk to four real consumers from very different walks of life…
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May 11, 2022
Breaking the internet: How can brands exploit viral trends to captivate consumers?
From the Oscars slap to the Sprite challenge. From obscure debates about doors and wheels…
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April 22, 2022
Shopping sustainably: How 5 key markets rank sustainability in their grocery shop
Sustainability is a global issue. In a world so divided by borders, there is one…
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April 13, 2022
Crisis communities: How a 'Pandemic Spirit' emerged to help us cope in times of peril...
They say when it’s dark, look for light. With a global pandemic, a cost of…
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April 7, 2022
What does the metaverse actually mean for brands, for marketing, and for real people?
The metaverse, web3, blockchain… What are the impacts and opportunities for brands? And what will…
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March 30, 2022
Your carbon neutral kit: How to secure a carbon neutral future for your brand
When the importance of being authentically sustainable has never been more crucial, and with consumers…
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March 25,2022
Ad blockers and advocacy: Why gen Z is blocking paid ads in favour of real voices
Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising....
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March 17,2022
Climate of fear: What happens to consumer spend during times of crisis?
Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis...
Read More March 2,2022
Pandemic to endemic: New normals as we reflect on changed existences two years on from the onset of Covid
There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated...
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February 14,2022
Forecasting consumer spend in the wake of Covid, the energy crisis, and record inflation…
When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of...
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January 31,2022
Bulbshare 2022 food and drinks report: 10 trends
From metaverse menus to abstemious alcohol, 2022 is serving a fresh batch of food and drink trends catered to...
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January 12,2022
Detox 2.0: How a new wave of conscious living will dominate consumer spending in 2022…
From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be...
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December 20, 2021
Future Retail Pulse Report: Key consumer shopping trends post-Covid and expectations for the Holiday season…
“Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which”...
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December 6, 2021
Brands of the year: Ten pioneering brands that led the way in 2021… And how you can learn from them next year
“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.”...
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November 24, 2021
Listening and learning: How to build your brand’s story with your customers in mind
Since the pandemic started, many businesses have struggled to keep up. However, for some disruptors, it has been an opportunity they eagerly seized...
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November 16, 2021
Marketing’s best kept secret: The game-changer that is employee generated content
You’ve heard of user generated content, right? Well, what about employee generated content?...
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November 3, 2021
Ten trends for 2022: Key consumer trends that will define next year – and how your brand should react
2021has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and...
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October 18, 2021
People Power: 10 brands changing the game with user-generated-content
Who is the best marketeer for your brand? They may not be the colleague with the marketing masters degree. They may not have 10+ years of experience. They may not be in your company, let alone your...
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October 1, 2021
Consumer trends to watch around Black Friday: How have shopping behaviours changed in the wake of Covid-19
With Black Friday looming, the war for the customer’s attention is on. And, with easing lockdowns and life returning to normal...
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September 17, 2021
What you ‘do’ vs what you ‘say you do’… Lessons in how to get to authentic ‘consumer truths’ with Bulbshare’s Associate Research Director
We’re all guilty of projecting an idealised self-image into the world. Be it on social media, dating profiles or consumer surveys...
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September 2, 2021
Forecasting the future of social media: why 77% of consumers believe brands should have online customer communities
Across social media, brands clamour for attention in a vast, dynamic space where the challenge of deciphering the ever-changing attitudes and trends of billions of...
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August 19, 2021
Diversity and inclusivity in branding… Lessons in how to build a truly diverse brand with L’Oréal UK & Ireland’s Ellis Lanyon
When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might believe the two questions are...
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August 6, 2021
Online communities vs traditional focus groups: Building emotional brand connections in 5 steps
The world has gone digital – and focus groups are no exception.Over the last 18 months, the Covid-19 pandemic has accelerated what was already a rapid move towards...
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July 20, 2021
CX Toolkit: Why 96% say customer experience affects brand loyalty more than ever post-Covid
The last 18 months have seen a digital revolution that provided community and connectivity in isolating times. Covid accelerated the shift towards online shopping and...
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July 8, 2021
Post-Covid attitudes and behaviours around sustainability and how brands need to react
Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that...
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June 24, 2021
Meet the customer advocacy pioneers: Five brands doing all the right things when it comes to customer collaboration
The last decade initiated a shift in how brands relate to their customers. Gone are the days of one sided relationships between...
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June 10, 2021
The return of the Roaring Twenties? The reality for consumer trends over the next 12 months…
After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once again. And in the UK, the 21st of June signals that long anticipated freedom...
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June 2, 2021
Agile research in a remote world: Five steps to maximising your insight budget
In an increasingly remote world, audiences are readier than ever to connect online - and this is no different when it comes to...
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May 5, 2021
Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans
If ever there was a lesson in the chaos that results from not listening to your audience, the Super League is it...
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April 7, 2021
How to build and get value from customer communities: A ten step guide
Consumer insight communities are fast becoming an indispensable part of brand strategy when...
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March 11, 2021
Customer Advocacy Toolkit: A five step guide to turning your customers into brand ambassadors
More and more brands are rethinking their strategies when it comes to digital marketing...
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February 24, 2021
Unlocking the power of your customers: Why 85% of brands believe in consumer advocacy
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of…
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February 11, 2021
Product development in a locked-down world: Why 88% of consumers still want to be involved in your brand decisions…
Agile, customer-led product development amid the challenges of the last month 12 months has been…
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January 13, 2021
Is the tap running dry for alcohol? No-low boom sees 50% turning down the tipple…
With more people than ever trying Dry January this year, record sales of no and low…
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"Bulbshare has been a revolutionary insight tool within our business – allowing us to quickly reach hundreds of consumers across our key markets and engage them in both qual and quant activities. It has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!"
Paul Thomas, Asahi Global Director, Insights, Planning and Performance